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Target Market - Reader Profile


theSKImag will inspire readers to action by embodying their aspirations.

reader profile at a glance...

Age Group - Broadly 25-50 years plus significant strength in the 16-25 sector.

Skiers? - Most average 11 days p/a, are experienced and accomplished skiers who ski a minimum three trips per year in Australia and New Zealand.

Travel? - The majority travel every few years or are contemplating travel to the northern hemisphere.

More stats on theSKImag readers…

83% regard the magazine as a valuable information source about or key influencer for destination choice.

76% regard theSKImag’s extensive gear testing and review program as vital content and recognize it for authority and credibility.

The majority are owners of 4WD or AWD vehicles.

(Source: theSKImag Reader Survey).

 

jim darby/the snow biz
There's a lot to like about ski lifts, and the people who make them.

arnie wilson/from the alps
Life is full of ironies. The Alps got the snow and Russia got the Olympics.

go flip/flip byrnes
Meet the fashion victims; a whole winter world of them.


There's a lot to like about ski lifts, and the people who make them.

Life is full of ironies. The Alps got the snow and Russia got the Olympics.

Meet the fashion victims; a whole winter world of them.